At Up & Running Shoes, we are trying to bridge the gap between technology and healthy lifestyle. By integrating our smart technology into shoes, we eliminate the need for additional wearable devices. We are looking to accommodate the ever-increasing advancements in technology in our lives in a way that advocates more active lifestyles. By adding a more accurate metric for fitness, we are able to keep users more accountable and by never having to charge it, our users don't have to interrupt their daily routines.